“It’s not who you know, it’s who knows you.” In all honesty, it’s true. I have had more opportunities and offers because of people who know me, than through the people I know.
The best way for people to get to know you is through networking and creating connections. It’s not enough to simply meet people – you have to connect. And at a networking event or in the professional setting that can be hard.
Many people are intimidated by large groups, especially when their goal is to be seen. They may prefer to not be seen, but instead to quietly working in the background, but they know the only way to achieve their goals is by connecting with others.
Here are my top tips I have developed to make networking and creating connections more enjoyable. When you enjoy something, you automatically are more genuine, open, and approachable.
• Be prepared. Before attending a networking event, think about what you want to achieve. What are you looking for in terms of a new job, a mentor, or simply new contacts? Once you know what you want, you can start to craft your elevator pitch and think about what questions you want to ask. Remember people love to talk about themselves. So make it your goal to ask open-ended questions and listen to their responses. This will help you create meaningful connections.
• Be yourself. People are more likely to want to connect with you if you’re genuine. Don’t try to be someone you’re not, and don’t be afraid to let your personality shine through. My love for dinosaurs has been a great, fun icebreaker and a good way for people to remember me.
• Follow up. After a networking event, follow up with the people you met. Send them a thank-you note and reiterate your interest in further connecting. Try connecting with them on LinkedIn or send them an email to stay in touch. Personally, I love handwritten notes; they are so much more personal.
• Attend events. Attend events that are relevant to your interests, goals and industry. This will help you connect with people who share your passions and goals. These are the people who can help you achieve your goals. Joining professional organizations is a great way to meet people in your career path.
• Offer assistance. When you help others you’re also helping yourself. People are more likely to want to help you in the future if you’ve been helpful to them. It is always better to give a favor before asking for one.
• Be patient. Networking takes time. Don’t expect to make a ton of connections overnight. Keep putting yourself out there and eventually you’ll build a strong network.
• Intentionality is key. Be proactive in making professional connections. Reach out to people you admire or who could benefit your career. You would be surprised to know how many people I have reached out to, and they respond. A genuine email will open doors, so be yourself and let your personality shine.
• Be supportive. People are more likely to connect if you’re supportive. Offer to help them with their work or simply be a sounding board for their ideas.
• Utilize social media. Social media can be a great way to connect with people who stay up-to-date on their work share your interests.
• Reaching out. Reach out to former colleagues and classmates who already know you and your work ethic. They’re more likely to be willing to help.
Sara Orellana, MS, MPH is an independent entrepreneur who specializes in strategic planning, leadership, and grant writing. She can be reached at sara@3raptorconsulting.com.