From staff reports Held Feb. 4-6, in San Antonio, Texas, CattleCon 2025 will join thousands of cattlemen and women for the country’s largest cattle industry event.
Buzz Brainard, host of Music Row Happy Hour, will emcee Tuesday, Feb. 4, along with Opening General Session speaker Lt. Col. Dan Rooney. A decorated F-16 pilot, pro golfer, philanthropist and bestselling author, Rooney “inspire[s] people to help people.” He is best known for founding the Folds of Honor, a leading nonprofit that provides scholarships for children and spouses of fallen or disabled military service members and first responders.
Wednesday celebrates 2025’s Beef Quality Assurance Award winners. This session impacts those looking to transition their business to the next generation or new ownership. Dr. Shannon Ferrell, ag economics professor with Oklahoma State University, will examine generational changes shaping the world today including remote work and shifts in wealth creation. Also, the Sustainability Forum includes industry experts discussing building operation resilience through adoption of written grazing management plans.
Thursday, CattleFax conducts their U.S. & Global Protein and Grain Outlook Session. Randy Blach, the CattleFax team, and meteorologist Matt Makens will discuss what 2025 and beyond might look like for the cattle industry.
Throughout Cattle-Con, the 32nd annual Cattlemen’s College will include sessions with industry leaders tackling innovative topics. Other highlights include a D.C. Issues update, Today’s Beef Consumer market research update and Beef Industry Forum. The Cattle Feeders Hall of Fame banquet and Environmental Stewardship Award Program reception will recognize leaders for their achievements, and more than nine acres of displays, exhibitors and education in the NCBA Trade Show.
In addition, producers will guide both NCBA policy and Beef Checkoff programs. Annual meetings of the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will also take place.