EDEN PRAIRIE, Minn.- The recreational- vehicle company Winnebego Industries is about to make its mark in a new way. The company is introducing a new corporate enterprise brand, which will harness the company's core strengths and common values across the product line while accommodating the strength and individuality of its portfolio of brand, the company said in news release. Winnebago Industries' products, used primarily in leisure travel and outdoor recreation activities, include motorhomes, travel trailers, fifth wheels products, and boats. Its expanding collection of premium outdoor lifestyle brands included Winnebago, Grand Design, ChrisCraft and Newmar.
"As our business has evolved we've become a company of many brands, but we've always stayed true to our roots- our core company values and foundational strength", said Micheal Happe, Winnebago Industries president and CEO. "Leading with a refreshed, focused corporate enterprise brand demonstrates that collectively, Winnebago Industries is stronger than the sum of its parts or products and committed as an enterprise to enabling extraordinary outdoor experiences to a widening range of consumers. We believe every product and brand will benefit form the core strength".
Winnebago Industies' new brand, including a new visual identity system, workmark and tagline- " Be Freat, Outdoors" made its debut Wednesday on new website. - Staff Reprt