NEW YORK (AP) - This year’s Black Friday was the biggest ever for online sales, and Adobe Analytics says carts filled on phones, computers, and tablets rang up $7.4 billion in transactions.
That ranks just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales. Adobe measures sales at 80 of the top 100 U.S. online retailers.
Adobe expects online sales to hit $9.4 billion this Cyber Monday. Much of the shopping is happening on people’s phones, which accounted for 39% of all online sales Friday and 61% of online traffic.
Shoppers have been looking for ``Frozen 2’’ toys in particular. Other top purchases included sports video games and Apple laptops. All the online shopping may have helped thin the crowd at malls on Black Friday.