From staff reports New Holland, a brand of CNH Industrial, and Bluewhite, an industry leader in AI-driven autonomous farming, announced June 27 a multiphase partnership to collaborate on distribution, manufacturing and integration of Bluewhite’s autonomous solutions.
This partnership will help New Holland tractors operate fully autonomously in orchards, vineyards and other specialty crop operations.
Carlo Lambro, Brand President of New Holland, emphasized Bluewhite’s work in the specialty crops space, an innovative market.
“With our leadership position in specialty crops,” he said, “the partnership with Bluewhite complements our mission to continue to better serve our customers, elevate their capabilities and bring more autonomy to their operations.”
Formerly Blue White Robotics, Bluewhite brings sustainable autonomous innovation to crop growers worldwide, driving the growth of resilient farms. Leveraging AI, sensor fusion, advanced vehicle integration and precision implements, Bluewhite has been able to produce more with less.
Bluewhite CEO Ben Alfi said that the partnership would enable growers with increased profitability and productivity. Depending on the specific use case, Bluewhite technology has proven to reduce operational costs by up to 85% through a combination of savings in inputs, labor and maintenance costs.
“Our long-term partnership with CNH and New Holland combining leading autonomous technology with the best tractors and harvesters in the orchards and vineyards sector is a milestone in achieving our mission of making cutting-edge innovation accessible to the agriculture sector,” said Alfi. “We have an exciting journey ahead of us and we look forward to working with partners like CNH and New Holland to continue bringing value to our customers and growers everywhere.”
Order writing will begin in summer 2024, with future regional and global expansion to come to ensure broader New Holland customer access.