OKLAHOMA CITY – Rodney Branch was recently appointed to Paycom’s chief marketing officer.
“We’re pleased to welcome Mr. Branch to Paycom as he brings a wealth of knowledge from his successful tenure in the financial and insurance industries,” said Chad Richison, Paycom’s founder, and CEO. Paycom is a leading provider of comprehensive, cloud-based human capital management software.
Branch will lead strategy, development and execution across all marketing and communication functions, while driving lead-generation efforts and enhancing Paycom’s brand equity for stakeholders. Prior to joining Paycom, Branch held positions as executive vice president and chief marketing officer for Athene USA; vice president and chief marketing officer for Prudential Annuities and vice president and leader of Nationwide Financials’ annuity, innovation and competitive intelligence team. Branch holds an MBA in marketing from the University of North Carolina and a bachelor’s degree in marketing from the University of Texas.